Kunal x Metashot
Discover how Kunal Thakur partnered with MetaShot to bring immersive gaming to life, driving brand awareness and audience engagement through authentic gaming content.
We Partner with
Case Study
Objective:
Categories:
1. brand awareness
Platforms:
youtube
About Brand:
Metashot
Campaign Stats
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Campaign Overview
The collaboration between Kunal Thakur and MetaShot showcased the future of interactive gaming by blending immersive gameplay with engaging creator-led content. The campaign highlighted how MetaShot brings sports and gaming together, positioning it as an exciting entertainment experience for India's growing gaming community.
Objective
- Product Awareness: Introduce MetaShot's interactive gaming experience to a wider digital audience.
- Authentic Demonstration: Showcase real gameplay, features, and the overall user experience through engaging content.
- Audience Engagement: Drive curiosity and encourage viewers to explore MetaShot by presenting the product in a fun and relatable way.
Execution & Strategy
Kunal created entertaining gameplay content that naturally integrated the MetaShot experience into his content style.
- Real Gameplay Showcase: Demonstrated the product's features, gameplay mechanics, and user experience.
- Creator-First Storytelling: Focused on authentic reactions and engaging moments instead of traditional promotional messaging.
- Entertainment-Led Integration: Delivered a campaign that felt organic while keeping the audience engaged throughout the content.
Results & Impact
- Strong Reach & Engagement: The campaign generated millions of organic views, driving high audience interaction across social platforms.
- Increased Brand Visibility: Successfully introduced MetaShot to a large gaming audience through authentic creator-led storytelling.
- Meaningful Audience Connection: Strengthened brand awareness while demonstrating the effectiveness of influencer marketing within the gaming category.
Clear Transparent Answers
FAQs
How do you select creators for our brand campaigns?
We analyze target audience demographics, past conversion data, and engagement quality. We only partner your brand with creators whose audience actively matches your buyer profile, avoiding superficial metrics like follower counts.
Do you handle the entire campaign execution end-to-end?
Yes. We manage everything from initial creator sourcing and contract negotiations to creative brief alignment, compliance checks, content tracking, and final performance reporting so your team can focus on core operations.
What contract structures do you typically implement?
We prioritize multi-month partnerships and ongoing ambassador programs over one-off sponsored posts. This approach builds genuine brand credibility, lowers acquisition costs, and compounds conversion volume over time.
How do you track campaign performance and attribution?
We monitor concrete conversion metrics, custom landing page visits, trackable links, and promo code usage. We focus entirely on hard data and actual revenue growth rather than vanity metrics like likes or impressions.
Can you assist with managing our existing talent roster?
Yes. Beyond campaign execution, we offer dedicated, exclusive talent management services to streamline communication, protect creative assets, and optimize deal terms for sustained long-term revenue growth.
What is your communication and reporting cadence?
We maintain completely open communication channels. Your team receives regular performance reports, direct status updates, and transparent asset reviews so you always know exactly where your budget goes.
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